When it's not exactly Made in the USA - Hoback

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To be clear - we have no interest in a witch hunt - I am sitting on over a hundred thousand worth of Hoback inventory right now. This dumpster fire makes those boat anchors - we are either going to essentially never get rid of it all or take a significant loss trying to get of it. This is a worst case scenario for us too - however we feel very strongly that all products should be accurately labeled where the country of origin is - and we feel (at best) mislead if not outright lied to about where the true country or countries of origin is for Hoback products. This lead to us misleading our customers as to the true country of origin on Hoback products, that is not ok. As soon as we knew that Hoback was likely made overseas we changed all of our listings - we want to be as upfront as possible, whenever possible.

Here is how it breaks down for me: If you can't name specific manufacturers, sure whatever, just tell us the country. We have brands who tell us their specific OEM and others who can't/won't, but you know what? They all tell us the country of origin.

It should speak volumes that this was a surprise to essentially the entire knife community - dealers, reviewers, consumers, despite Hoback shrugging and saying that he has always done this and seeming surprised that people thought they were made in the USA.
Well, I bought a Hoback knife from y'all and I don't regret it at all, so maybe this isn't as bad as you think.

Did Hoback or anyone who works for him tell you that his knives are all made in the US? If not, he patently didn't lie to you.
 
Hoback DID call at least one, and probably more than one, and asked them to correct the information. They didn't. Now is it the dealers' fault, or Hoback's fault?
At this point, I no longer take him at his word in attempting to blame someone else for his failures, so you’ll pardon me if I don’t really put much credence in his “Well I tried to tell them!” story. Here’s a question for you, why didn’t he think to take some action to make that dealer comply? Withhold orders? Have a lawyer call them? Anything?

Ohhhhh, right. Because he knows that people will pay more for a US made knife than a Chinese one.
 
The only things I'm aware of are the facts as stated by the parties involved and from my own experience. Notice that literally no one has even alleged that Hoback told them his knives were 100% USA made.
And the markings as to country of origin on the imported knives he himself attested to? Were they present or not? If they were, were they removed?

Or was their absence or removal simply an oversight by the overseas company or companies, the U.S. and international customs authorities, and / or Hoback knives?
 
Fair enough. But I would question whether he even knew how you were listing the COA on your website, before this whole thing blew up. He strikes me as guy who just wants to make knives and doesn't want to be too involved in sales and marketing, but that could be off base.
Now it’s the “he was too busy to have possibly known” excuse? Really?

Gotta say; this clown show has been fantastic entertainment.
 
And the markings as to country of origin on the imported knives he himself attested to? Were they present or not? If they were, were they removed?

Or was their absence or removal simply an oversight by the overseas company or companies, the U.S. and international customs authorities, and / or Hoback knives?
The vast majority of imported knives I own, and have owned, aren't marked with a COA. But as I said, I don't know what knife or knives of his were entirely made overseas, so I can't speak to how or if they were marked. I assume (here we go again) that the majority of his knives are either made or assembled in the US.
 
The vast majority of imported knives I own, and have owned, aren't marked with a COA. But as I said, I don't know what knife or knives of his were entirely made overseas, so I can't speak to how or if they were marked. I assume (here we go again) that the majority of his knives are either made or assembled in the US.
Alrighty then.
 
Now it’s the “he was too busy to have possibly known” excuse? Really?

Gotta say; this clown show has been fantastic entertainment.
Do you honestly think manufacturers routinely go around policing retailers' advertisements to check for errors? 😂
 
Hoback certainly didn't call us - in fact he never personally called us once in the almost 5 years we carried them. We always spoke to a rep or his billing guy, if we had a Jake question they would message Jake separately, he would answer them, then they would forward or relay his response.
Did Hoback provide you an incorrect COO at the time you posted the listings, or did you assume it?
 
If Hoback was aware that his products were intentionally/accidentally being advertised as made in the USA, he should have gotten out in front of that a loooooong time ago. It does look like he rode the “made in America” train knowing that it was not correct.
He literally said in the video he was afraid to say something to correct the issue. So he knowingly let the misinformation continue.
 
Did Hoback provide you an incorrect COO at the time you posted the listings, or did you assume it?
And further, does DLT take any responsibility AT ALL for falsely stating the COA of knives that were never represented as being made in the USA? Because they were not represented as being 100% USA made -- on the knives themselves, the packaging, the packaging inserts, or on the manufacturer's website.
 
And further, does DLT take any responsibility AT ALL for falsely stating the COA of knives that were never represented as being made in the USA? Because they were not represented as being 100% USA made -- on the knives themselves, the packaging, the packaging inserts, or on the manufacturer's website.
That's precious.
 
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