I have several Benchmades and some ZT. I guess one of the reasons I like Spyderco and have been buying more of their knives recently is that they run the spectrum from very low end price-wise to the higher end of production knives for price and quality. I will still buy Benchmade (at brick and mortar and the occasional gun show) and ZT but more of my money will go to Spyderco. For me, they are more bang for the buck and I like the variety; just a personal thing. I do like also though that the pricing seems to be very market driven without a lot of involvement from Spyderco on the pricing once the knives ship to the retailer. Spyderco sets the MSRP, sells to the retailer at whatever price, and allows the retailer to sell it at whatever profit margin works for the retailer. That may all be complete false conjecture on my part but it appears to hold when looking at various retail sites. I know it's nice just seeing the price without having to add an item to the cart. It also falls in line with what I was told at the factory store, which was that they don't care where you buy their knives, whether it is from the factory store, their biggest customer (the aforementioned river site), or a mom and pop shop. They just want to sell you a knife.